Programme makers, Endemol, which makes 'Big Brother' proper and 'The Farm' for Five, has warned that the new show will have some surprising twists and turns for the celebrities, who accept the challenge to enter the house in the hope of revitalising their careers.
'Celebrity Big Brother' will air on a primetime slot from early next year, but contestants approached to appear on the show have yet to be revealed.
The first 'Celebrity Big Brother' was a ratings success for Channel 4 with chatshow host Vanessa Feltz notoriously losing the plot and comedian and overall winner Jack Dee entertaining the nation with his humorous escape bids.
The second series also fared well, with former Take That boy band member Mark Owen winning the show, with former Page-3 model Melissa Messenger and drum and bass DJ Goldie among the contestants.
Last year, Mark Thompson, then Channel 4 chief executive and now director-general of the BBC, said that the celebrity version of hit reality TV show 'Big Brother' would not return, because he doubted it could continue to be interesting if ran for further series.
"The reason I like 'Big Brother' each year is because it is interesting each year -- because of the different people you get in the house. But it's the new group of people that's interesting, and I'm sceptical about how different and interesting you can make 'Celebrity big Brother'," he said at the time.
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