
Its advertiser-funded digital channels include ITV2, ITV3 and ITV4. If these were to become subscription-only channels they would no longer be available to Freeview viewers.
The broadcaster has been struggling against the worst advertising downturn in its 54-year history. The UK TV ad market has fallen by 4.8% year-on-year in 2008. However, while ITVs profits have plummeted, the revenue from its digital channels was up by £33m to £242m.
ITV2, the youth targeted entertainment channel, is the most watched non-sports digital channel in the UK, largely owing to the success of programmes such as Britain's Got More Talent and American Idol.
BSkyB is ITV's largest shareholder, owning 17.9% of the company. It has been told by competition regulators to reduce its stake to less than 7.5%.
ITV has estimated ad revenues will be down about 16% year on year in the first six months of 2009.
Both ITV and Sky refused to comment.