, which allows mobile voting for the first time since 2007, when ITV and Channel 4 abandoned mobile voting via text message.
The year was dominated by scandal when people were charged for votes or competition entries that were not counted, resulting in fines for several broadcasters.
New apps will be used with smartphones that allow social media and content streaming. The first format to use the new apps will be Sky's 'Got To Dance'.
The app platform will be used for ITV content over the next three years.
Ann Cook, director of interactive at ITV said: "Our aim has always been to increase audience enjoyment of our programmes, to develop closer relationships with our viewers and to understand what drives interactivity and participation. To date MIG has been a trusted and valuable partner, carrying out a significant role in enabling us to do just that"
, but the app failed to launch in time for broadcast.
ITV has now confirmed the apps for 'Daybreak', 'This Morning' and 'Dancing on Ice'.
The skating show's app will be the first to launch this weekend..
Voting via mobile internet eliminates the latency associated with text message voting, where votes can be cast, charged but fail to count.
Barry Houlihan, chief executive of MIG said: "Over the past five years the role of mobile in driving loyalty, interactivity and audience participation has grown enormously and the aim of our partnership is to make sure we provide ITV with the tools, the technology, the knowledge, best practice and insight they need to continue to deliver shows that engage and entertain the nation."