Feature

What it's really like inside Kiss

We asked the marketing team at Kiss what it's like to work there

Kiss' headquarters and 'pimped out' London cab
Kiss' headquarters and 'pimped out' London cab

Describe the marketing team in three words.
Small but focused.

How do you come up with new marketing ideas?
A combination of talking to our listeners, working with our media and creative agencies, and working collaboratively with the whole Kiss team.

What is the main marketing challenge you face?
Making a modest marketing budget stretch as far as we can.

What are the perks of the job?
Attending the MOBOs in Glasgow at the end of September, for which four of our DJs were nominated, tickets to see Jay-Z at the Roundhouse in Camden, and various screenings. We carry a lot of film advertising and promotions, so this is frequent perk.

Does the team socialise outside office hours?
Yes, when we can. We are in central London so are lucky to have lots of choices.

Is there a dress code?
Casual couture.

What is the company like for training and career progression?
There is a genuine opportunity to work your way up. Even our Breakfast presenters, Rickie, Melvin and Charlie, started their careers here by doing work experience.

What are the hours like?
It depends on what is happening - the hours are particularly long when we have events.

Are there any downsides?
Having to fight our way through hordes of lost tourists in Oxford Circus every day. 

What is the inside of your office like?
All the studios are on the same floor as marketing, so we could have anyone walk past our office, from Dizzee Rascal to JLS or Katie Price.

Is there anything else readers may find interesting?
We have our own pimped-out London cab, complete with a PS3, DVD player, fridge, and purple leather interior. We can even broadcast from it.

 

Company facts

  • Kiss is based at Mappin House, 4 Winsley Street, London W1W 8HF.
  • Kiss Network has 100 employees, of whom five are marketers.
  • Its key brands include Kiss 100 in London, Kiss 105-108 in the East of England and Kiss 101 in the West of England and South Wales.
  • Kiss has a 13% share of 15- to 34-year-old listeners.
  • The brand is part of Bauer Media, which owns radio, TV, magazine and digital brands from Grazia to Kiss TV.
  • Steve Parkinson is managing director; Tina Finch is market-ing director; Karen Hendry is network marketing manager.