Most read: Pimm's dynamic digital posters
The most read article today (that isn't about Cannes) is an innovative trial of sensors, beacons and digital OOH. Marketing's Ben Bold reports on .
When the temperature hits 16°C the digital ads located around transport hubs are activated. The dynamic ads draw on information from a beacon network installed at pubs which counts the number of smartphones at the venue every five minutes. If there are seats available, the ad alerts you to this very important fact and tells you how to get to the pub.
Cannes: Today's headlines
That sound you hear is the pop-pop-pop of champagne corks as UK agencies haul in more Lions, including seven in Media. On to the results:
#Winning
Shortlists
Comment
Celebrities
Miscellany
For all your Cannes-related needs, check in with our .
New work: Wait, is this for real?
We're not generally fans of campaigns that revolve around stunts or "experiments", and met DDB Brussel's new work for Ikea on a wireless bungee jump with a whatevs. But we had just sat down with a morning coffee and nothing better to do so started watching the video. And it started to seem pretty convincing – the video had all the trappings of a mini-doc agencies produce all the time. As Damien Guette inched towards the edge to jump, we must admit we felt tense...
Done deal: Verizon completes $4.4bn acquisition of AOL
±±¾©Èü³µpk10's Arif Durrani reports that has not faced any legal or regulatory problems and the deal has been finished. Verizon made its cash offer for internet company AOL on 12 May 2015, in a deal that valued AOL at $50 a share.
In a letter to employees today, AOL chief executive, Tim Armstrong, said:
Today marks a seminal moment for AOL and Verizon as we become the #1 global media technology company, connecting consumers, creators, and advertisers across all screens – online and offline. [...] Advertisers will get data-driven audience scale against the most desirable content and screens.
Tim Armstrong, AOL chief executive
Read more of Armstrong's letter on the .
We get you: Saatchi & Saatchi's new ads for ±±¾©Èü³µpk10's global issue
On June 26, a special global issue of ±±¾©Èü³µpk10, featuring adland news and opinion from the UK, the US, Asia and the Middle East, goes on sale. To celebrate, Saatchi & Saatchi London created animated videos and print posters around the global – and for the rest of the world, impenetrable – language of advertising.
Click on through to see how the norms interpret
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Compiled by Jonathan Shannon
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