
The party, at the Benefit store in London’s Spitalfields Market, saw guests treated to canapés from It’s The Agency’s sister company Chester Boyd, makeovers and hints and tips from Benefit beauty Guru Lisa Potter-Dixon.
The agency has partnered with the beauty brand to offer event organisers the chance to simultaneously beautify themselves and their event.
"We believe there is a great synergy between the two brands, young, fun and go-getting. We will help It’s The Agency to give event organisers that tender, love and care they deserve. With a bit of help from our team they will know how to arrive at their event feeling confident, stylish and sophisticated," said Lisa Potter-Dixon.
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