Robinson joins the Agency.com subsidiary from Royal Mail, where he managed interactive campaigns and media. He previously worked in his native Australia for Sydney-based online agency NetX.
He has led campaigns for clients including Yahoo!, Cable & Wireless and Dell Computer, and also worked as a media planner and buyer in Sydney for MediaCom.
Jon Sharpe, managing director of itraffic, said: "Matt's previous experience both client and agency side, as well as in media, gives him a great advantage in client services and enabling him to see the digital strategy as part of the overall communications plan. He will be a real asset to the British Airways team."
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