Already the digital agency for Subaru UK, One Black Bear will start work on a range of briefs aimed at selling sister brand Isuzyu's Rodeo pick-up trucks through a new website and online marketing.
Kenyon Neads, marketing director of Isuzu UK, said the brand planned to put more emphasis on online activity to drive traffic to the site and the showrooms.
Neads recently moved up from his role as brand manager for Isuzu, and is now responsible for all above- and below-the-line marketing activity as well as development of local marketing through deal networks.
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