ISubscribe signs exclusive deal with Jamie Magazine

LONDON - Subscription website iSubscribe has signed an exclusive deal with Jamie Oliver to add the celebrity chef's magazine to its online portfolio.

Jamie Magazine: subsriptions being sold via iSubscribe
Jamie Magazine: subsriptions being sold via iSubscribe

The subscription site has sealed the exclusive rights to sell subs of Jamie Magazine on its UK and Australasian sites, though readers are still able to subscribe through the magazine.

The bi-monthly cookery title recently extended its print run from 140,000 to 260,000 copies and widened its distribution to major supermarkets including Asda, Tesco, Waitrose and Sainsburys.

The first three issues of Jamie Magazine, which is priced at £3.99, were sold exclusively in WHSmith.

The title has become a significant launch across the magazine industry during the past 12 months, competing against titles such as BBC's Good Food, Olive and Seven Publishing's Delicious.

ISubscribe.co.uk launched in 2005 and represents 340 publishers offering subscriptions to more than 1,200 magazines and newspapers.

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