Beresford, who joins from Emap, will look to expand the subscriptions market as well as magazine sales, by establishing iSUBSCRiBE as a driver for magazine subscriptions.
Before joining Emap, Beresford developed marketing initiatives at IT publisher Ziff Davis, spanning the B2B & B2C arenas.
iSUBSCRiBE.com was set up in 2000 operating subscription websites for Australia, New Zealand and the UK.
The UK website, created in 2003, has a total of 1,500 magazines, newspapers and brochures available on its website.
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