The US-based asset management division is in the process of being sold by Barclays Global Investors to US investment management company BlackRock.
Incumbent agency Arc has declined to repitch for the business. The pitch will be handled by Oystercatchers, with an appointment expected before the end of the year.
‘We want to build on our position of strength and plan to focus our marketing strategy in educating a wider audience about the benefits of ETFs,' said Rick Andrews, head of marketing for Europe at iShares.
‘We have enjoyed working with iShares over the last three years; they are an exciting business. However, given their changing circumstances, we mutually agreed that it was time for our relationship to come to an end,' added Andrew Edwards, group chief executive at Leo Burnett Group.
iShares spent nearly £250,000 on advertising in the UK last year, according to The Nielsen Company.
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