The ISES Global Partner Programme will enable partners to gain access to the association's 5,000 members worldwide. The first commercial partnership will be announced next week.
, said: "Our Global Partner Programme has been very carefully designed over the last 12 months to meet the needs of a growing number of organisations wishing to engage with our members and our industry.
"With a combined spend of over $22bn the International Special Events Society truly is the gateway to the global events industry."
According to research carried out by ISES in July, the association has a combined spend among its members of £15bn ($22bn), including £1.1bn spend on destinations and venues, £1bn on hotels, £1.4bn on food and beverage, £1.1bn on furniture and event rentals and £1.4bn on AV and production.
It also spends £1bn on event insurance and £800m on air travel.
In terms of overall global spend, the US and Canada is the biggest market at £9.8bn, with the UK and Europe at £2.5bn, Australasia at £700m and the Middle East at £440m.
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