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Drinks brand Irn-Bru is launching a new TV ad, by The Leith Agency.

Airing from today (13 July) on STV, ITV and Channel 4 across Scotland and the North of England, the spot was directed by Ben Whitehouse and produced by Paz Parasmand at Stink Films.

Shot remotely on a Western-style film set in Romania, the ad shows cowboys arguing over their definition of the taste of Irn-Bru.

The ad can also be viewed by scanning QR codes on cans and bottles and will be supported on social media channels. Media was handled by PHD North.