Irn-Bru "made of irn" by Leith
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Advertiser
Irn-Bru -
Agency
Leith -
Sector
Food and Drink and Soft drinks -
Exposure
United Kingdom
Leith has created an outdoor campaign to announce Irn-Bru's eighth re-design in its 115 year history.
The images combine photography and CGI. One poster ad shows the newly-designed can being cast in a mould, while the other shows the new branding being soldered onto a can. The ads will only run in Scotland and will be placed in prominent locations over the next two months.