Irn-Bru "made of irn" by Leith

Leith has created an outdoor campaign to announce Irn-Bru's eighth re-design in its 115 year history.

The images combine photography and CGI. One poster ad shows the newly-designed can being cast in a mould, while the other shows the new branding being soldered onto a can. The ads will only run in Scotland and will be placed in prominent locations over the next two months.