Tom Rideout, a 20-year veteran of Hewlett Packard, has been appointed as the Seattle office's loyalty division senior vice-president, and Brett Tucker from Harris Interactive as vice-president, while Jeff Etherton, an experienced focus group moderator, has been hired as a director.
Ipsos Seattle has a staff of 20 researchers working for clients including Microsoft, Eddie Bauer, Expedia, GE Healthcare and Getty Images.
The recruitment drive follows the company's partnership with Seattle Business Monthly and local design firm Phinney Bischoff to conduct the Pacific North West's inaugural annual survey of marketers.
James Smith, chairman and chief executive of Ipsos in North America, said: "Our most important advantage in the marketplace is our research specialisations, which are the fundamental building blocks on which our company is based.
"Our belief is that only through specialisation can we provide our clients with the depth of expertise that they require to address their pressing business issues. Seattle is a perfect example of researchers from various specialisations working together to meet the full needs of our clients."
Ipsos, which employs more than 1300 staff in the US and Canada, was recently named America's fastest growing market research firm.
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