Attwell joins from Winmark, where he was head of research. Before that he was at Business Development Research Consultants, working on consumer and business-to-business research.
At Vantis, Attwell will report to Andy Parker, managing director of Ipsos MORI's Novaction & Vantis division.
Parker said: "Peter brings a range of specialties to Vantis that will help us continue to grow our database. His team will be responsible for providing our clients with insight and comprehensive research solutions to help brands optimise the return on their NPD investment."
The Vantis division evaluates new product concepts in areas including alcoholic beverages, financial services and durable goods to build a database that can be used to help with new product launches.
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