IPC revamps music weekly NME

LONDON - IPC has overhauled music weekly NME by introducing a cleaner design and a host of new editorial sections.

The new-look goes on sale from May 7 and will feature a cleaner, less cluttered front cover, allowing the photography to stand out.

New sections include 12 Steps, where NME will list "down the pub"-style musical facts that link bands to one another; Roots, which analyses a modern album and traces its roots and influences; and My Music, where artists talk in-depth about their favourite tracks and albums.

Changes have also been made to existing sections -- the number of band profiles in the Radar section of the title has been tripled and the magazine's Gig Guide has been expanded to include more listings covering UK venues.

Conor McNicholas, NME's editor, said: "NME's audience are fast-moving music fans who live at the cutting edge of media culture and media development. As such, it's vital the NME continues to develop with them and produce the magazine that's completely right for the time.

"This refresh allows us to further focus on the content of the paper our readers love most, as well as introduce a fresh, clean design that shows off the best of NME's iconic photography and music journalism."

The first new look issue will also bear the fruit of a partnership between NME and Coldplay -- a seven-inch single of 'Violet Hill' will be mounted in the magazine and will be the only available hard-copy version of the single.

Paul Cheal, NME's publisher, said: "NME magazine continues to sit right at the heart of our fast-evolving brand. This refresh work will further enhance NME's credibility as the essential weekly for passionate music fans, while the new editorial franchises will make it an even more engaging read."

In the latest six-month ABC figures, published in February, NME's circulation fell by 6% for the period to 64,022 and by 12.3% year on year.

The title's last redesign was done in July 2007.

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