IPC poaches Redwood's Barton-Breck to edit Family Circle

LONDON - IPC Media has poached Redwood Publishing's Julie Barton-Breck to edit its ailing mature women's title Family Circle in an attempt to stem its falling sales.

IPC poaches Redwood's Barton-Breck to edit Family Circle

She replaces Gilllian Carter, who quit the company last week after the magazine lost 24,000 readers in the latest set ABC figures.

Barton-Breck joined Redwood in 1999, and is credited with transforming Safeway's supermarket reward brochure into a popular editorially-led magazine for the supermarket's customers.

It is the success of customer titles from retailers such as Safeway and Sainsbury's that have seen mature women's titles such as Family Circle and its sister title Essentials lose market share.

Family Circle's circulation fell 13.5% since the last reporting period to 155,807. Essentials was down 2.3% to 172,070 on last time.

IPC Southbank managing director Tim Brooks, said: "Family Circle is a very well-known and much-loved brand, with a strong supermarket heritage. Julie's top-class experience of women's lifestyle editing and her recent intense exposure to the supermarket environment, coupled with her creative flair and leadership abilities, made her the natural choice to edit Family Circle."

Before joining Redwood, Barton-Breck was associate editor of Prima, which was in those days owned by Gruner+Jahr, and is now owned by the National Magazine Company.

The appointment marks a return to IPC for Barton-Breck, who earlier in her career worked on IPC's classic women's titles Woman's Weekly and Woman.

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