IPC offloads Guitar & Bass magazine to Anthem Publishing

IPC Media has sold monthly music magazine Guitar & Bass to Anthem Publishing as part of its ongoing review of its niche publications.

IPC: sells Guitar & Bass magazine to Anthem Publishing
IPC: sells Guitar & Bass magazine to Anthem Publishing

The deal sees Anthem acquire the magazine, currently priced at £4.15 and published within the IPC Inspire portfolio, with immediate effect.

No interruption to the publishing schedule of the title is planned. The entire editorial team will move to Anthem but not all of the magazine's staff are expected to join them.

The news comes two days after IPC announced it hadand just as World Soccer, Racecar Engineering and Classic Boat magazines .

Anthem Publishing was founded in 2002 by Jon Bickley, the company's managing director, who previously worked in distribution for Condé Nast and NatMag, and later as a publisher at Future.

The Anthem Publishing portfolio includes Music Tech Magazine and Guitar Tech.

Paul Williams, managing director of IPC Inspire, said: "Anthem is a publisher with some rightly renowned specialist music titles in its portfolio.

"It's the ideal home for Guitar & Bass. My personal thanks go to the team on the magazine for continuing their superb work during the strategic review process and I wish them all the very best for the future."

Bickley said: "We're delighted and proud to add Guitar & Bass to our music portfolio of magazines.

"It's a wonderful title with a great heritage. We're also pleased to be able to retain the whole editorial team and display sales executive in our newly opened Croydon offices."

The latest ABC figure for Guitar & Bass is 12,175 for the year to December 2009.

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content