IPC Media sells Wedding and Wedding Flowers magazines

IPC has announced the sale of bi-monthly sister titles Wedding and Wedding Flowers to Hubert Burda Media UK, as part of the ongoing disposal of its niche and specialist titles.

Wedding: IPC sells title to Hubert Burda Media UK
Wedding: IPC sells title to Hubert Burda Media UK

The deal sees Hubert Burda acquire the brands – currently published within the IPC Southbank portfolio – with immediate effect. Wedding is a glossy for brides-to-be, while Wedding Flowers is the only UK consumer magazine to focus solely on bridal flowers.

IPC confirmed there will be no interruption to the publishing schedule of the magazines. All advertising and editorial staff, including Catherine Westwood, the editor of both titles, will transfer to Hubert Burda's High Holborn office with immediate effect.

Linda Swidenban, publishing director, will remain at IPC as publisher for InStyle, Woman & Home and Essentials magazines.

Hubert Burda Media UK publishes titles such as Love It!, Full House!, Your Home, Essential Kitchen Bathroom Bedroom Magazine and Essential Kitchen & Bathroom Business.

Jackie Newcombe, IPC Southbank managing director, said: "It has been a pleasure to work with Catherine Westwood and her team over the past few years. They are hugely talented and have produced two magazines of real quality for IPC Southbank."

Luke Patten, chief executive of Hubert Burda Media UK, said: "We are delighted to add Wedding and Wedding Flowers to our portfolio. Laying claim to 25 successful years already, both titles will be receiving significant investment in order to improve and expand the brands even further."

The transaction follows a string of disposals in recent weeks, resulting in a handful of publishers taking over numerous specialist titles ranging from to .

In October IPC sold men's magazine , along with the specialist magazines Superbike and Prediction.

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