Dean Smith joins IPC from PR agency PR21, where he worked on accounts including Cadbury, Allied Domecq and The London Institute. Before that he worked at Jackie Cooper PR on Lee Jeans, Coca-Cola, Bailey's, Mars Bar and Foster's.
The appointment is part of the publisher's strategy to move its consumer PR operations out of corporate communications and into its marketing division.
Philippa Brown, group marketing director, said: "Dean is our second appointment following the move of consumer PR into marketing. We are building a formidable PR team across all of our brands at IPC Media, and results of this will be clear to see as we gear up our PR activity over the next 12 months."
The overhaul of IPC's consumer PR team began in August when IPC Ignite, publisher of Loaded, appointed Nicola Woods as consumer PR manager.
Smith takes up his new post on Monday October 14.
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