IPC closes struggling 19 blaming changes in teen market

LONDON – IPC has announced that it is closing 19 magazine due to changes in the teenage market, just weeks after rival Emap announced that it was closing J-17.

IPC Southbank, the division that publishes 19, confirmed that the May issue, currently on sale, will be the last after more than 35 years catering to the late teens market. The company claims that there will be "no more than 13 redundancies" and that efforts will be made to find alternative jobs for those affected.

The face of the teenage and young women's market has changed over the past few years with a lack of differentiation between titles, readership migrating to fashion and celebrity markets as well as losing ground to teen websites.

In the last set of ABCs, 19 magazine's circulation was down 26.2% year on year to 81,800. It was launched in 1968.

Sandy Whetton, managing director of IPC Southbank, said: "The team on 19 is an extremely dedicated and talented one, and we have examined all options in the hope of providing the magazine with a viable commercial future. Sadly, none of these options were financially feasible and therefore we have no alternative but to announce a cessation of the publication."

Emap announced the closure of J-17 last month. Its circulation was down 6% year on year in the last ABCs to 134,650.

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