The portal, www.ipa.co.uk/Content/Sustainability-Guide-Introduction-Page, has been created following an IPA survey sent to member agencies that revealed that more than 90% of respondents would welcome help from the IPA in providing education around environmental issues.
IPA director-general Hamish Pringle said: "We hope our new portal will help to aid and address differing agency motivations for crafting sustainability, which can include saving money (especially energy costs), achieving legal compliance and motivating employees."
The new guide gives tips on going green, as well as links to the best environmental websites, as chosen by the IPA.
United Kingdom
IPA portal to offer insight on green issues
LONDON - The IPA has launched a web portal aimed at providing agencies with information on improving their green credentials, both at a personal and corporate level.
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