IPA launches online creative showcase

LONDON - The IPA has teamed up with Kinship Networking to launch a website that enables the staff of member agencies to upload their own creative work and comment on the work of others.

uses colour-coded "dabbing" - yellow dabs indicate comment on a piece of work, blue dabs indicates a person who worked on the execution or at the responsible agency, and pink dabs indicate a positive mark for the profiled work or agency.

Marc Giusti, creative partner at GT London and vice-chairman of the IPA digital creative group, said: "For the very first time we can now see the best work from the best agencies side-by-side - an idea and experience that we hope allows creativity from any sector to be searched for, celebrated, discussed and shared."

AllOurBestWork is free to use for IPA member agencies, although anyone is permitted to view work, comment on it, or dab it.