LONDON - InterContinental Hotels Group (IHG) is planning to launch several hotel brands as it shifts from a price-targeted business toward a customer preference-led model.
Andrew Cosslett, chief executive of IHG, the group is developing brands to target groups of consumers. In the past, it has segmented by price, with its budget, mid-market and luxury-sector brands.
IHG opened its first long-stay Staybridge Suites in the UK this year in Liverpool. It will launch boutique-hotel brand Indigo in Europe next month, with the first site in London's Paddington.
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