In contrast, the US has 52 entries, Germany 10, France 8, Japan 7, Switzerland 5, Italy 4, The Netherlands 3, Republic of Korea 2, Switzerland 2 and Canada, Finland, Sweden and Spain one each.
The brand value of the top 10 brands are Coca-Cola $66.7bn, IBM $59bn, Microsoft $59bn, GE $53.1bn, Nokia $35.9bn, Toyota $34bn, Intel $32.3bn, McDonald's $31bn, Disney $29.2bn and Google $25.6bn.
The top gainers from 2007 are Amazon.com, Zara and Nintendo, while US financial services brands including Merrill Lynch, Citi and Morgan Stanley have slipped dramatically down the list.
To qualify for inclusion in the BusinessWeek/Interbrand list, each brand must derive at least a third of its earnings outside its home country, be recognisable outside its customer base, and have publicly available marketing and financial data. According to Interbrand, its methodology evaluates brand value in the same way any other corporate asset is valued - on the basis of how much it is likely to earn for the company in the future. Interbrand uses analysts' projections, company financial documents, and its own qualitative and quantitative analysis to arrive at a net present value of those earnings.
.jpg)
.jpg)