Coming over the Web like the X-Files on acid, the Irn-Bru site has
everything those trendy Web design agencies say a good promotional site
should have: free screensavers, wallpaper for your desktop, fancy
Shockwave movies, e-mail postcards, excellent graphics, fast response
and a competition that exhorts you to find the five hidden slices of
brain. It’s a slick and entertaining site, reinforcing the fact that
Irn-Bru is a) orange, and b) a bit different from your run-of-the-mill
soft drink. What’s more, with many media owners seeking to rid the Net
of unsanctioned sites, Irn-Bru has gone the other way, urging Net users
to e-mail Iain McInnes to restore his unofficial Irn-Bru pages.
Client A.G. Barr
Brief Create a Website that is integrated with the ad campaign but also
allows visitors to explore and contribute
Created by Knowledge Solutions
Address www.irn-bru.co.uk/
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