This intelligence includes information on competitor products, prices, strategies and positioning so enabling a company to create a comprehensive strategic plan for the release of new drugs.
The report, 'Pharmaceutical Market Research: Decision Support for Brand Growth', comes from pharmaceutical intelligence firm Cutting Edge Information.
According to the company's senior analyst Elio Evangelista: "Competitive intelligence information helps companies anticipate market changes, and even more importantly, anticipate their competitors' reactions to these industry events.
"This information is also useful in determining a product's competitive positioning, which includes the product's price positioning and promotional strategy."
'Pharmaceutical Market Research: Decision Support for Brand Growth' includes information on market research budgets, strategy, tactics and staffing from 19 top pharmaceutical firms including Procter and Gamble, Pfizer, Bayer, Lilly, Eli and Wyeth.
It also contains more than 250 metrics and information on how companies allocate resources, develop strategy and conduct effective market research.
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