Feature

Insiders' Guide: Time Out Commercial

The Time Out commercial team works across six platforms: London magazines, international city magazines, online, mobile, creative and contract publishing, and guides/books - working with clients and agencies to create bespoke multi-platform solutions. Each has a dedicated unit, but all work closely together to identify client needs in communicating with consumers.

Standing, from left: Jason Trotman, James Caley and Charlie Sefi. Front,  from left: Graeme Tottle, St. John Betteridge, Stephen Campbell, Armelle Creuzerand, Gemma Rollason, Rhiain Jenkins, Lisa Buirski, Rebecca Weymouth, Kim Seymour, Karen Poole, J
Standing, from left: Jason Trotman, James Caley and Charlie Sefi. Front, from left: Graeme Tottle, St. John Betteridge, Stephen Campbell, Armelle Creuzerand, Gemma Rollason, Rhiain Jenkins, Lisa Buirski, Rebecca Weymouth, Kim Seymour, Karen Poole, J

Who is the team leader and what is his management style?
Graeme Tottle, the group commercial director, leads the team, apart from guides/books, which is led by commercial director Mark Philips.
Graeme's management style reflects his Welsh character - bombastic,
motivating, passionate, empowering, approachable and fun, with a bit of strategic thought thrown in.

What's in your in-tray?
The team is constantly honing its cross-platform offering through daily discussions with great clients who share the same strategic objectives. However, no day is the same, with opportunities ranging from being involved in an individual restaurant launch through to working on inter-national briefs that encompass up to 30 of Time Out's city magazines and its five million unique online users worldwide.

Where do you get inspiration from?

Time Out launched as a single magazine 40 years ago and has developed into a global brand. Our inspiration comes from being part of that journey and being able to have a tangible input into the future growth of the brand. We are also inspired by watching our success in terms of enabling our consumers to participate in all the great things London has to offer.

Media we can't live without?
Facebook (although we switch it
off when the boss is around), the godsend that is Sky+, the daily battle over the day's radio station, discuss-ions about The Wire and Law & Order and, of course, Time Out to plan our hectic London social lives.

Preferred lunching venues?
Any in the Time Out top 50.

Most memorable night out?
Taking a selection of senior media figures to see Monkey at the O2,
only to see half of them leave at the interval. Thanks to the nature of the brand, we also have access to many of London's great cultural offerings.

Advice to graduates?
Be passionate, have a viewpoint, strive for more, ignore convention, embrace change and have fun.

If we ruled the world...
We have 30 magazines in 21 countries, five million online users and more than 100 guides around the globe, so, arguably, we already do.