The TV advertising, which launches 25 August, has been created by its in-house creative team, and according to Innocent, it is the first major activity supporting the range.
Innocent is running the advertising for four weeks and is spending £1m on the activity. The ad will promote the brand's smoothie range, consisting of ‘Kids Wedges' and also ‘Squeezies, its fruit snack, and uses the tagline ‘A gentle nudge towards their 5-a-day'.
According to IRI market data, in the 52 weeks to 13 June the Kids range was worth 26% of the innocent business, with £23.8m value sales.
Thomas Delabriere, marketing director at Innocent,said of the campaign, ‘In the UK children only have 2.5 portions of fruit and veg a day on average. The aim of the advertising is to show how convenient the range is for mums to give their children the 5-a-day they need.'
_1.jpg)
.jpg)
