The pitch, the fourth in a two-year period, was handled by Agency Insights and included WCRS and VCCP at an early stage.
The pitching agencies' work was put to research and it was deemed that Fallon's creative did marginally better.
Innocent called a review in June 2007 but opted to stay with the incumbent Lowe. However it later moved the business in-house.
In September 2008 Fallon, 4Creative, Rainey Kelly Campbell Roalfe/Y&R and the Brooklyn Brothers, who were shortlisted for the account, were informed the pitch would be scrapped.
Fallon will now work on a campaign which will go live in January 2010.
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