The system synchronises and controls the flow of data between individual users and a centralised database accessed using the web. Data can be fed into the system by different departments concurrently, so that sales figures, customer details, prospect information and financial revenues can be updated and accessed as necessary.
Different views, levels of access and security can be set for individual users or departments, dependent on responsibilities and how much company information they are entitled to read and write.
Information Arts claims that the software incorporated within WebView is rich in management reporting, enabling greater control of data quality and enhanced levels of consistency.
Managers and analysts have access to up-to-the-minute information, supplemented by constant audits, while the more standard functions such as cleaning and standardisation occur in the background.
Gary Selby, joint managing director of Information Arts, said: "WebView is a ground-breaking application in that, for the first time, unlimited users can gain instant access to a universal pool of information regardless of their location. Ultimately, Webview provides companies with a complete solution to the requirements of their commercial information storage and application."
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