The £1 Independent carries 31 ads, not including house promotions, across its 80 pages.
There is one more ad in the 20p i, which stretches to 32 ads across 56 pages - the same number of pages as The Independent has minus its Viewspaper pullout.
Around 90% of the ads are the same across the titles. Plusnet and Specsavers even occupy the same pages (3 and 4) across both, but most are in different positions.
Three of i's advertisers do not appear in The Independent - Hyundai on the back page, Dell and WH Smith.
The Indy's back page is taken by Sony Ericsson, which does not appear in i. Neither do the two advertisers that have taken spots in the Indy's Viewspaper pullout, Volkswagen and Help: Clean Skin.
Marketed as a paper for the time-poor, i's front page proclaims itself as 'The paper for today from The Independent' and plays heavily on the red colour of its lower case i logo.
It uses colour coding for its sections, including news, views, features, business and sport.
Editorial consists of cut-down news and a number of opinion pieces and features, all taken from The Independent.
Twists include a much busier front page than The Indy, which leads with the beginning of a piece by its Middle East correspondent Robert Fisk about the flight of Christians from the region.
By contrast i adopts a signposting approach, splashing with a headline on 'The housing crisis of Coalition Britain', two other new items and features on Mel Gibson and 'How to think like a child'.
There is one more ad in the 20p i, which stretches to 32 ads across 56 pages - the same number of pages as The Independent has minus its Viewspaper pullout.
Around 90% of the ads are the same across the titles. Plusnet and Specsavers even occupy the same pages (3 and 4) across both, but most are in different positions.
Three of i's advertisers do not appear in The Independent - Hyundai on the back page, Dell and WH Smith.
The Indy's back page is taken by Sony Ericsson, which does not appear in i. Neither do the two advertisers that have taken spots in the Indy's Viewspaper pullout, Volkswagen and Help: Clean Skin.
Marketed as a paper for the time-poor, i's front page proclaims itself as 'The paper for today from The Independent' and plays heavily on the red colour of its lower case i logo.
It uses colour coding for its sections, including news, views, features, business and sport.
Editorial consists of cut-down news and a number of opinion pieces and features, all taken from The Independent.
Twists include a much busier front page than The Indy, which leads with the beginning of a piece by its Middle East correspondent Robert Fisk about the flight of Christians from the region.
By contrast i adopts a signposting approach, splashing with a headline on 'The housing crisis of Coalition Britain', two other new items and features on Mel Gibson and 'How to think like a child'.
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