Independent to launch first quality daily newspaper for 25 years

Alexander Lebedev's Independent Print Limited is set to unveil i, the UK's first quality daily newspaper launch for almost 25 years, from next Tuesday (26 October).

The logo for the new Independent offshoot i
The logo for the new Independent offshoot i

Created by The Independent, i is designed for readers who want a concise, quality daily paper and will cost 20p.

Distributed nationally from Monday to Friday, i will complement an improved Independent, which will have a distinctive new look and feel and will remain priced at £1.

The title i is targeted at "readers and lapsed readers of quality newspapers, and those of all ages who want a comprehensive digest of the news in printed form".

A statement from The Independent said: "[The paper] will combine intelligence with brevity and depth with speed of reading, providing an essential daily briefing."

The launch will be backed by a significant outdoor advertising campaign, created by Trevor Beattie of Beattie McGuinness Bungay (BMB).

Alexander Lebedev, director of Independent Print Limited, owner of The Independent, said: "My commitment is to a strong, vibrant free press as well as creating innovative media ventures with first-class journalism."

His son Evgeny Lebedev, chairman of Independent Print Limited, added: "I am very proud to launch i, which will be the first quality daily paper to have launched in Britain since The Independent itself in 1986.

"My father and I believe that a free press is a fundamental tool of a democracy, and we believe that newspapers still have a future, and a very important one.

"We have shown by our investment in the London Evening Standard that, even in these highly competitive times, it is possible to revive a brand, and we aim to do the same with The Independent by the launch of i and the improvements to the parent paper."

The paper i will be edited by The Independent’s editor-in-chief Simon Kelner, who said: "With the launch of i, we are again doing something radical and new, creating a paper for today that retains the essential qualities of The Independent.

"Ever since The Independent launched, the paper has had a reputation for innovation and boldness and now we are creating the first post-modern newspaper, attractive to those who prize intelligence, convenience and desirability."

Andrew Mullins, managing director of The Independent, said: "Quality newspapers provide a highly valuable audience for advertisers, but recently print circulations have been in decline and the average age of the audience has been increasing.

"Time-poor newspaper readers, and especially commuters, have been telling us for years that they are inundated with information and just don't have the time to read a quality newspaper on a regular basis.

"We are creating a newspaper for the 21st century that is designed for people who have a thirst for information and entertainment in the limited time they have available. I is a reader-led newspaper with broad reach and intelligence."

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