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Oreo is running a 360-degree marketing campaign to promote its new mint variant and the limited-edition Strawberry Cheesecake flavour.

The TV ad goes live from 29 August supported by a seven-week experiential mobile tour, as well as PR and digital activity.

To kick off the campaign, the Oreo Flavour Mobile will visit London Southbank on 26 August to tempt passers-by with the new flavours. It will then travel around the UK, visiting cities and festivals to hand out Oreo recipes and samples.