Regular contributors will include: former BBC director-general Greg Dyke on TV; Ray Snoddy, the former media editor on The Times, who will write about the press; former Euro RSCG London chairman Mark Wnek on advertising; and the columnist Matthew Norman, who will be the media diarist.
It is not the first time The Independent has attempted to break The Guardian's hold on the lucrative media news and jobs sector in the national newspaper market.
It made a major push in 1997 with a dedicated media section, edited by Rob Brown, but the effort was short-lived. This new supplement will be promoted in a campaign comprising TV, radio, outdoor, and trade advertising.
Currently, The Independent devotes around four pages to media news in its Review supplement on Tuesdays. Media Weekly, which will debut next week, will be a 24-page supplement.
The Independent has piled on 18% to its circulation, with an average figure of 262,588 copies a day in August. By contrast, The Guardian's year-on-year circulation has dropped by 4%, although it is still some way ahead of The Independent, with an average circulation of 364,504 copies a day in August, according to the Audit Bureau of Circulations.
Terry Grote, managing director of The Independent, said: "We are aiming to capitalise on our unprecedented circulation and readership growth by providing a stimulating and fresh insight into all aspects of the media. We believe that the quality of the new section will help attract even more new readers to the paper."
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