At RDSI, Wood led a number of multi-country international qualitative projects for a wide range of clients across sectors from FMCG to finance.
Roger Banks, Incite managing director, said: "Chris will be a real asset with his experience in delivering major qualitative research projects to leading international businesses.
"His skills in project management, his research experience and his knowledge of innovation are all very valuable."
Wood has also worked in marketing for Jaguar Hispania.
Wood said: "I have always enjoyed working closely with clients on global projects, across cultures and continents and look forward to continuing this at Incite where international work is a key specialism."