Naren Patel, CEO, Primesight
"Every month we will be revealing the Out of Home campaigns that made the biggest impression across the UK, using research conducted by Opinium.
"Out of Home remains a powerful deliverer of broadcast messages reaching millions of people every day; the Primesight Poster Tracker will give us a better understanding of which combination of Out of Home formats and creative work provides the best impression. The average person spends over three hours out and about every day, making our medium as relevant as it’s ever been."
| Index* | ||
| 1 | NOW TV | 140 |
| 2 | BT TV | 126 |
| 3 | VODAFONE | 124 |
| 4 | J2O | 106 |
| 5 | EASYJET | 102 |
| 6 | VAUXHALL | 101 |
| 7 | TOYOTA | 99 |
| 8 | GIFTED | 90 |
| 9 | BARCLAYS | 84 |
| 10 | SKODA | 81 |
*Index: "100" represents the average recall score for all measured national out of home campaigns (12) in the tested period.
This chart lists the Out of Home campaigns which had the greatest recall in the period 5-18 June 2017.
All data supplied by Opinium