Mungo Knott, marketing & insight director, Primesight
"The Primesight Poster Tracker is now in its second month and it’s been great to see how OOH campaigns are connecting with the public. This time, the AA large-format roadside campaign is the most recalled. It is a striking poster, with a strong visual, clear branding, and a simple message. Using large-format roadside, the campaign also achieves a level of contextual relevance to drivers in their vehicles. It’s making a Big Impression".
| Index* | ||
| 1 | AA (Large-format Roadside) | 135 |
| 2 | PEPSI-MAX (Small-format Roadside) | 120 |
| 3 | VODAFONE (Roadside) | 119 |
| 4 | AMAZON MUSIC (Bus) | 119 |
| 5 | FORD EDGE (Large-format Roadside) | 114 |
| 6 | AMAZON PRIME (Large-format Roadside) | 104 |
| 7 | SKY (Large-format Roadside) | 98 |
| 8 | WALLS (Small-format Roadside) | 93 |
| 9 | OASIS (Small-format Roadside) | 87 |
| 10 | ROBINSONS (Small-format Roadside) | 85 |
*Index: "100" represents the average recall score for all measured national out of home campaigns (12) in the tested period.
This chart lists the Out of Home campaigns which had the greatest recall in the period 19 June-2 July 2017.
All data supplied by Opinium