Imagination to produce Samsung event activity for Winter Olympics 2010

Electronics giant Samsung has appointed agency Imagination to activate its events programme at the Vancouver 2010 Olympic Winter Games.

Samsung appoint Imagination for Winter Olympic event activity
Samsung appoint Imagination for Winter Olympic event activity

Imagination will be working on the brand's Olympic Rendezvous @ Samsung (OR@S) project, which will be situated at David Lam Park in the Canadian city.

It is hoped the OR@S will become a destination for athletes and spectators to relax and enjoy entertainment and hospitality during the Games.

In addition to the OR@S activity, Samsung will also launch a new initiative allowing fans to receive real-time information and updates from the Games via their mobile phones using its Wirless Olympic Works.

"These are exciting times for the Olympic Games; world class sport now sits alongside world class entertainment making the Olympic Games a very compelling destination for an increasingly diverse audience," said creative director for Imagination Sports and Entertainment, Sally Crabb.

Samsung is the global TOP Partner for wireless communications at the Winter Games.

The brand has used Imagination twice before for its OR@S projects at the Salt Lake 2002 Olympic Winter Games and the Beijing 2008 Olympic Games.

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