The deal comes on the back of the strengthening of the Quant management team with the appointment as a director of Nick Green, former leader of Tesco's Clubcard loyalty programme.
Green arrives at Quant with extensive experience of the retail loyalty schemes having been managing director of Catalina UK and worked with Sainsbury's and Tesco. Most recently he has been working as a consultant to the company for clients in the UK, Europe and the US.
Tunbridge Wells-based Quant will provide Ikea with a flexible customer segmentation and analysis service, allowing the home furnishing giant to build its relationship with customers by providing relevant and timely information and offers.
Quant will also provide Ikea with customer insight to create impact in-store and in marketing communications. The programme focuses initially on the Ikea family activities in continental Europe.
Nigel Gatehouse, Quant managing director, said: "Our relationship with Ikea is growing apace and we are delighted to be able to support it in building a better relationship with its customers.
"By bringing Nick on board, we have made a significant step forward and can now offer clients the most experienced and capable customer loyalty team in Europe."
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