Tesco is to fill the gap in its Clubcard marketing left by the
departure of Grant Harrison to Sky by promoting one of its own
marketers.
Nick Green will move over from internal marketing to caretake the role
of head of targeted marketing until a replacement can be found in the
new year.
Green is then expected to step up to the newly created role of Clubcard
brand manager - a recognition of the importance Tesco places on its
loyalty scheme.
He will be expected to co-ordinate all advertising, direct marketing and
database management of the Clubcard, and integrate it into Tesco’s
mainstream marketing activity.
Green arrived at Tesco two years ago after a short spell at United
Biscuits.
Prior to that he was at Sainsbury’s for nearly a decade working in a
variety of strategic marketing roles.
Green will look after the role until an appropriate replacement for
Harrison is found, which according to sources could take some time.
While at Tesco, Harrison gained praise for his work on Clubcard and rose
through the ranks until he was poached by Sky to look after its
relationship marketing.
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