Ikea 'Kitchen Squad' by Beattie McGuinness Bungay

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Advertiser
Ikea -
Agency
Beattie McGuinness Bungay -
Sector
Retail brands
Ikea is to run a trio of ads across consecutive ad breaks on Channel 4 showing its Kitchen Squad surprising people by ripping out their old kitchen and installing a new one.
The ads were created by Beattie McGuinness Bungay and feature two unsuspecting families who were nominated through local media by friends and family.