±±¾©Èü³µpk10

The deal comes as IDS launches a new brand identity in an attempt to reposition itself as a major player in online video ad sales.

IDS will sell in-stream video advertising inventory across Perform's seven football club channels, which include Fulham, Newcastle and Tottenham Hotspur, as well as around Perform's expanding sports video network, which it syndicates to third-party websites.

Perform will continue to sell online display advertising for its own sites and this week renewed a deal for two years with Setanta to represent online display ads for Setanta Sports' websites. IDS continues to handle broadcast TV ad sales for Setanta.

The sales house, which represents Virgin Media Television, UKTV, Setanta Sports, Virginmedia.com and RDF's new comedy website, Comedydemon.com, has developed a new logo designed to highlight its cross-platform offering.

IDS is bringing together its online sales business - comprising the new deal with Perform, as well as Virginmedia.com, Livingtv.co.uk, Virgin1.co.uk and recent third-party business win, Comedydemon.com - as a one-stop shop for advertisers, which will be named the Online Video Alliance.

IDS claims the Perform deal makes it the largest commercial provider of quality online video advertising in the UK.

The Online Video Alliance will provide advertisers with between 20 and 30 million premium online video streams a month, offering pre-roll and integrated opportunities.

IDS managing director James Wildman said the company's online revenues had jumped by 40% this year. "Pre-Kangaroo launch, there is strong video content we can tap into," he said.

IDS expects its full-year broadcast ad revenue to rise 12.8% year on year to £230m.

Wildman said IDS' new brand identity represents a "step change for the company" and simplifies its cross-platform, multichannel offering.

The new logo is a triangle with a "jack" symbol in the centre, representing collaboration with clients and customers.

A new-look website will also be launched soon.