The qualifications form part of the IDM professional development programme for 2005, which incorporates courses and conferences, covering topics such as direct marketing budget management and best practice search engine marketing.
The body believes that many major businesses are unsure how to integrate digital into their overall marketing. To meet this demand, the IDM is launching a certificate in digital marketing, targeting clients who implement digital marketing campaigns.
At the same time, a diploma in digital marketing has been launched targeting those who manage and resource projects. Both are available in April, and are produced in association with the Interactive Advertising Bureau.
Joanna King, director of professional short courses at the IDM, said: "Every course has been carefully created in response to identified skills shortfalls in the direct, data and digital marketplace. As a result, we are expecting a buoyant year as more organisations wake up to the real vale of continued staff development."
In addition, the IDM has announced that its annual lecture on February 28 will be presented by Baroness Susan Greenfield, Professor of Synaptic Pharmacology and a senior research fellow at Lincoln College. Her address, 'Customer Evolution: Survival of the Fittest', will cover how technology is changing our lives, new observations on customer behaviour and the resultant marketing opportunities and challenges.
For more information on the lecture, see the IDM .
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .