Ideal Home Show partners with ITV's Dancing on Ice

Ideal Home Show at Christmas, taking place at Earls Court from 14-18 November, has partnered with ITV to bring Dancing on Ice to life at the exhibition.

Ideal Home Show at Christmas has teamed up with Dancing on Ice
Ideal Home Show at Christmas has teamed up with Dancing on Ice

The show will feature the first-ever Dancing on Ice pop-up ice rink at a live event.

Organiser Media 10 will make the Dancing on Ice skating rink the centrepiece of the exhibition. It will feature daily performances from the ITV show’s pro-skaters and their celebrity partners from previous series.

Visitors will also get the opportunity to take to the ice themselves in a series of public sessions each day.

Rob Nathan, group marketing director for Media 10, said: "We are delighted to be bringing this exciting and universally appealing show to our visitors with our partners ITV, and look forward to continuing to build further co-branded content with ITV in a similar way."

This is the third year the two organisations have come together to create live content at the Ideal Home Show events. The re-launched Ideal Home Show Spring saw the retro-fit of No 1 Coronation Street, home to Ken and Deirdre Barlow, followed by Alan Titchmarsh’s ‘Love your Garden’ feature at this year’s March show.

Corine Sellers, director of UK licensing at ITV, added: "This latest partnership demonstrates ITV’s commitment to extend traditional methods of brand building on TV, and develop our creative partnerships with a focus on expanding engagement with our programme brands."

Let us know what you think about this latest partnership. Let us know by commenting below this story.

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