
The show will feature the first-ever Dancing on Ice pop-up ice rink at a live event.
Organiser Media 10 will make the Dancing on Ice skating rink the centrepiece of the exhibition. It will feature daily performances from the ITV show’s pro-skaters and their celebrity partners from previous series.
Visitors will also get the opportunity to take to the ice themselves in a series of public sessions each day.
Rob Nathan, group marketing director for Media 10, said: "We are delighted to be bringing this exciting and universally appealing show to our visitors with our partners ITV, and look forward to continuing to build further co-branded content with ITV in a similar way."
This is the third year the two organisations have come together to create live content at the Ideal Home Show events. The re-launched Ideal Home Show Spring saw the retro-fit of No 1 Coronation Street, home to Ken and Deirdre Barlow, followed by Alan Titchmarsh’s ‘Love your Garden’ feature at this year’s March show.
Corine Sellers, director of UK licensing at ITV, added: "This latest partnership demonstrates ITV’s commitment to extend traditional methods of brand building on TV, and develop our creative partnerships with a focus on expanding engagement with our programme brands."
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