Ideal Home Show at Christmas claims 14% visitor hike

The Ideal Home Show at Christmas welcomed a record number of visitors in its third annual outing at Earls Court.

Ideal Home Show at Christmas reveals record year in 2013
Ideal Home Show at Christmas reveals record year in 2013

Around 90,000 shoppers flocked to the Christmas event on 13-17 November, according to organiser Media 10.

The bumper attendance marks around a 14% increase on last year's show, which recorded total visitor figures of 78,743, according to audited ABC figures.

Rob Nathan, marketing director of Media 10, said: "To achieve a visitor increase exceeding 10,000 people year-on-year is a tremendous result and testimony to the hard work and innovation of everyone that works on this event.

"It is particularly impressive when you consider the competition for live events at this time of year."

The show included 700 exhibitors and celebrity appearances from Laurence Llewelyn-Bowen, Lisa Faulkner and Gino D'Acampo, while Peter Andre, Amy Childs from ITV1 show The Only Way Is Essex, and Made in Chelsea's Jamie Lang were also at the show for signings.

Media 10 chief executive Lee Newton said the show had marked a "fantastic end to the year" for the business.

"The show had everything you could want for Christmas and it is fantastic to see our visitors eating, drinking, shopping, skating and getting into the festive spirit," he added. "It was a truly spectacular event all-round."

The show launched in 2011 and is set to expand in 2014 with the Earls Court edition on 19-23 November and a debut show set to take place at Event City in Manchester on 14 to 16 November 2014.

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