Paul Parsons will join as creative strategist, while Zoe Leversedge has been appointed as account director for the client services team.
Parsons will focus on creative development and brand innovation for both existing clients and new business
accounts, and has a wealth of experience working across FMCG and alcohol brands, which he will bring to the role. In previous jobs, he has worked with clients such as Heineken and Nestlé.
Leversedge brings eight years' experience to her new role, and has worked on integrated and global campaigns for Chevrolet and the FMCG sector. At iD, she will head up experiential projects for new client
Hasbro.
Emma Ede, managing director of iD, said: "We’re really thrilled to welcome new talent into the agency, as
we continue to develop our offering and drive innovation across our business."
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