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Love Island's queen of loyalty returns to the small screen.

As Love Island captivates the nation for yet another summer, iD Mobile has wrangled fromer Islander Georgia Steel for a salty spot.

"My head’s actually been turned," Georgia says, as she chats away to a clearly-enthused nail technician. The reality star goes on to mention the perks of switching phone networks via text, hailing her £212 savings as she gets her nails painted an unsightly shade of green. 

The campaign marks iD Mobile’s first venture into out-of-home, with the brand unveiling quippy "ditch ‘em" and "loyalty will cost ya" billboards across Clapham Common and Finsbury Park Tube stations, as well as VOD and podcast ads. The work was created by Chris Brown, Julian Cirrone, Joe Davenport, Anita Chhiba and Danni VanDenBossche, and directed by Joe Davenport through AWA.