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Dani Dyer has coupled up with Surf for for a proper Essex summer spot.

Surf teamed up with last year’s Love Island winner for a tongue-in-cheek summer campaign. The ad follows Essex royalty Dani Dyer as she struggles with ketchup, makeup, seafood and sweat, sporting a slightly-distressed smile as she repeats the mantra "perf with Surf" (stick that on a t-shirt, Primark).

Created by John Trainor-Tobin and Clarissa Dale at Adam & Eve DDB and directed by Cloé Bailly through Caviar, the ad will feature across TV, online video and social media. 

Dyer is the latest reality star to partner with Surf, following in the footsteps of Joey Essex and the cast of British sitcom Birds of a Feather.